2023
Patta x Nike
This case highlights the creative and technical contributions made to the collaborative launch of the Nike Air Max SNDR x Patta sneaker
VFX
Motion design
Short brief
The project focused on integrating VFX into the promotional materials, utilizing advanced techniques like datamoshing, point clouds, and Gaussian splats to deliver a distinctive aesthetic
The primary challenge involved delivering complex, specialized visual effects under a tight deadline while maintaining a presence on-set to ensure seamless integration. The required effects demanded a blend of physical data capture and detailed digital composition.
Solution: A comprehensive VFX strategy was implemented, beginning with on-set HDRI capture to perfectly integrate the digital elements with the physical environment.
Execution: The deliverables required a high degree of technical mastery, including camera tracking, face tracking, and 3D animation. Specialized digital assets, such as the creation of rendered butterfly elements, were composed using software like Blender and DaVinci Resolve.
Techniques: The final effects were achieved by applying niche techniques, including datamoshing and slitscan effects in post-production, adding a unique, disruptive visual layer to the campaign.
More Works
(GQ® — 02)
©2024
2023
Patta x Nike
This case highlights the creative and technical contributions made to the collaborative launch of the Nike Air Max SNDR x Patta sneaker
VFX
Motion design
Short brief
The project focused on integrating VFX into the promotional materials, utilizing advanced techniques like datamoshing, point clouds, and Gaussian splats to deliver a distinctive aesthetic
The primary challenge involved delivering complex, specialized visual effects under a tight deadline while maintaining a presence on-set to ensure seamless integration. The required effects demanded a blend of physical data capture and detailed digital composition.
Solution: A comprehensive VFX strategy was implemented, beginning with on-set HDRI capture to perfectly integrate the digital elements with the physical environment.
Execution: The deliverables required a high degree of technical mastery, including camera tracking, face tracking, and 3D animation. Specialized digital assets, such as the creation of rendered butterfly elements, were composed using software like Blender and DaVinci Resolve.
Techniques: The final effects were achieved by applying niche techniques, including datamoshing and slitscan effects in post-production, adding a unique, disruptive visual layer to the campaign.
More Works
(GQ® — 02)
©2024
2023
Patta x Nike
This case highlights the creative and technical contributions made to the collaborative launch of the Nike Air Max SNDR x Patta sneaker
VFX
Motion design
Short brief
The project focused on integrating VFX into the promotional materials, utilizing advanced techniques like datamoshing, point clouds, and Gaussian splats to deliver a distinctive aesthetic
The primary challenge involved delivering complex, specialized visual effects under a tight deadline while maintaining a presence on-set to ensure seamless integration. The required effects demanded a blend of physical data capture and detailed digital composition.
Solution: A comprehensive VFX strategy was implemented, beginning with on-set HDRI capture to perfectly integrate the digital elements with the physical environment.
Execution: The deliverables required a high degree of technical mastery, including camera tracking, face tracking, and 3D animation. Specialized digital assets, such as the creation of rendered butterfly elements, were composed using software like Blender and DaVinci Resolve.
Techniques: The final effects were achieved by applying niche techniques, including datamoshing and slitscan effects in post-production, adding a unique, disruptive visual layer to the campaign.
More Works
©2024